Strategic Planning, Tiny Little Cosmos / Global Policy Solutions, Inc. / YWCA Southeast Wisconsin (2024)
Assisted in the development of a strategic plan aimed at revitalizing the YWCA SEW’s operational and programmatic foundations following a tumultuous five-year period during which the organization lost vital funding as well as more than 85% of its board and team to turnover and attrition. Activities included desk research, retreat planning and co-facilitation, analysis of session outputs, and report drafting, focusing on modernizing internal operations, expanding core programs in education, economic empowerment, and racial justice, and planning for a capital campaign for building renovations.

Brand and Ecommerce Launch, Tiny Little Cosmos / Mustard & Miel (2023-2024)
Named, designed and launched a new local organic honey product for Mustard & Miel, a new retail store based in downtown Catskill, NY for the 2023 holiday shopping season. Mustard & Miel’s core product, Catskill Skeppa Honey, surpassed their initial goal for the holiday season by 10x, has an online store conversion rate of 1.3%, and a returning customer rate of 18.75%. Activities included brand and naming research, competitive analysis, copywriting, and Shopify website design and production.

Communications Campaign, Tiny Little Cosmos / Nationswell Studio / Verizon (2021)
Research and writing services to document the results of an industry-wide talent pipeline program led by Verizon.

Voter Guide Campaign, Courage California (2019-2021)
Produced California’s first statewide progressive voter guide, leading five-member team in content strategy for 450 critical races. Reached 1 in 29 California voters, generating ~15,000 daily website visits (average 10 minute session) in months leading to election. Yielded $1 acquisition cost per 4,300+ users with digital ads, AI tools, and content outperforming industry benchmarks by 2x-7x.

Executive Coach, Crisis Communications & Culture Transformation, Client Name withheld upon request, Toronto, ON. (Jun-Sep 2018)
Analyzed the results of an organization-wide survey and IDI process following a leadership crisis, drafted new internal and external organizational codes of conduct, and provided executive coaching to leadership.

Audience Research Study, Thicket Labs / Google, Inc. (2016-2017)
Google commissioned Thicket Labs to survey YouTube Originals series launch of Hyperlinked. We contacted viewers to find out how the show influences young girls’ interest in pursuing computer science-related fields. Activities included recruiting and engaging target audiences through social media channels to engage with a series of gamified surveys produced and fielded on our proprietary digital platform. Study insights were featured in USA Today and used to inform programming planning strategy by teams at Google and YouTube Originals.

Policy Innovation Lab and Summit, Thicket Labs / Center for Global Policy Solutions (2017)
Thicket Labs worked with CGPS to design and launch the Health Equity Design Lab, which identified best practices, recommendations, and innovative solutions to be deployed by policymakers and the field at large to advance change. Activities included facilitating a series of three data-driven convenings of public health professionals and the production of two reports including a comprehensive public policy agenda centered around women’s health and wealth equity.

Collaborative Learning Dashboard, Thicket Labs / University of Toronto, Ontario, CA. (2015)
Demonstrated 85% cost reduction, ~1,000 hours saved semiannually, and significant improvement in collaboration and problem-solving among physician network through AI-driven product innovation for the Women's College Hospital’s BRIDGES Collaborative at the University of Toronto.

TechTank Talent Incubator, Thicket Labs / The Knowledge House (2015-2016)
Developed a talent training and matching program and platform to connect young technologists from underserved backgrounds to tech industry mentors. Through pattern recognition and talent matching algorithms, the platform filters the network to find and recommend promising mentor matches. Program partnered with technologists from leading companies including Spotify, Vimeo, IBM, and Thought Works.

Program Advising, Openbox / The Lowline, NY US (2014)
The Young Designers Program encouraged students to reflect on the purpose and impact of the Lowline, an underground park planned for the unused Williamsburg Bridge Trolley Terminal. Served as an advisor for the program and produced and edited audio interviews for a sound installation for the Lowline Young Designers exhibition held at the Mark Miller Gallery in the Lower East Side.

The HAITI Report, Openbox / Digital Democracy, Haiti / USA (2012)
A deep dive into Haiti's social impact programs bringing to light the transformative power of community organizing through an innovative editorial feature. epidemiological modeling, Modeled the dynamic impact of these grassroots movements and developed a novel method for mapping community behaviors in the absence of traditional quantitative data. Reached audiences eager for cutting-edge practices and showed how advanced data visualization techniques can illuminate pathways of social change across communities, making the invisible both visible and actionable.

Digital Engagement Campaign, Blue State Digital / Godiva (2011-2012)
Led strategy and design for The Lady GODIVA Initiative, GODIVA Chocolate’s inaugural CSR program. Created an integrated campaign to reach millions of customers in-store and online. Multi-year program renewal.

Digital Engagement Campaign, Blue State Digital / The Bellagio Initiative (2011-2012)
Created and oversaw digital communication program to support the Bellagio Initiative, a three-week global convening of philanthropy and global development experts. Produced daily live event coverage including emails, on-camera interviews and social media posts. Increased email list by 435% with average open rates of 50% during the convening.

Digital Engagement Campaign, Blue State Digital / The Rockefeller Foundation (2011)
Led digital communications strategy for The Rockefeller Foundation’s Centennial and first annual Innovation Forum, including: website design and production, content creation, engagement tactics, social media strategy, execution, and capacity training for client. Created a global online audience for an inaugural Innovation Forum. In one day, live-streaming video content was viewed by 16,000 unique viewers and live Twitter content reached 2.3 million Twitter followers. Multi-year program renewal.

Digital Engagement Campaign, Blue State Digital / Arts Rising (2011)
Investigated demand for a prospective online resource center for the Philadelphia arts education community. Conducted key informant interviews and competitive landscape analysis, assessed in-house technical capabilities and client resources, proposed new UI/UX and strategy for launch, data population and ongoing maintenance.

Digital Engagement Campaign, Blue State Digital / Vote4Africa, New York, NY (Dec 2010-present)
Developed digital strategy and email program for Vote4Africa, a new organization focused on starting an international movement to strengthen Africa’s electoral processes.

Digital Email Communications and Engagement Campaign, Blue State Digital / The Metropolitan Museum of Art, New York, NY (Dec 2010-present)
Helped overhaul existing email program and develop and implement a pilot email program to deepen member and donor engagement, profile special exhibitions, and cultivate new members and donors. (www.metmuseum.org)

Digital Outreach and Engagement Campaign, Blue State Digital / Civic Ventures, New York, NY (Sept 2010-Mar 2011)
Developed and implemented an email strategy for the Launch Pad contest, a Civic Ventures program to cultivate public service careers among older adults. Grew the community by 80% while generating over 1,000 contest entries, over 3,900 volunteer hours and over 38,000 votes. (launchpad.encore.org)

Fundraising Campaign, Blue State Digital / United Way Worldwide, New York, NY (Oct 2010-present)
Helped implement an email campaign to raise funds for United Way Worldwide based around online community engagement and end-of-year giving opportunities. (www.liveunited.org)

Fundraising Campaign, Blue State Digital / Autism Speaks, New York, NY (Oct 2010-Jan 2011)
Developed and implemented an email campaign to raise funds for Autism Speaks based around a giveaway contest, online community engagement, and end-of-year giving opportunities. (www.autismspeaks.org)

Video Blogging, UN Week Digital Media Lounge, New York, NY (Sept 2010)
Produced HD video interviews with six presenters from the UN Summit on the Millennium Development Goals and associated events. (www.deepthiw.com/unweek)

Research and Media Production, The New School, New York, NY (Sept 2009-present)
Master’s thesis project including on-site ethnographic research on defining and exploring online identity and video/website production. (www.unwrappingidentity.com)

Event Production, The New School, New York, NY (Sept 2009-Nov 2009)
Helped produce "Critical Themes in Media Studies," a conference on digital labor issues. Recruited and managed a team of 20+ volunteers to cover the 2-day conference in 4 different locations in 2 buildings. Recruited and managed a video team to document the conference in HD. (www.criticalthemes.net/2010)

Website Redesign and Migration, Hope to Action, San Francisco, CA (Jan-Mar 2009)
Redesigned and migrated website from Drupal to Wordpress. (www.hopetoaction.org)

Strategic Communications and Program Design, Hope to Action, San Francisco, CA (May 2008-Jul 2008)
Developed strategic communications plan for website and streamlined EcoSalon program. (www.hopetoaction.org)

Program Management, i.e. communications / Asian Pacific Fund, San Francisco, CA (Oct-Dec 2007)
Managed 2nd annual Chang-Lin Tien Education Leadership Awards program supporting the recognition, professional development and advancement of Asian Americans as leaders of colleges and universities. Included copywriting, outreach strategy development, database development, nomination and submission tracking, and report drafting. (www.asianpacificfund.org/awards/tien.shtml)

Radio Production and Reporting, The California Report, KQED, San Francisco, CA (July 2005)
Produced, wrote, and voiced broadcast radio segment “Buddhist Temple Nurtures Community.” (www.californiareport.org/archive/R508261630/d for audio sample)

PR Consulting, Soy Andina, San Francisco, CA (Nov 2004)
Drafted press release and compiled pitching database for Soy Andina, a documentary from director Mitch Teplitsky. (www.soyandina.com)

Media Policy Campaign, i.e. communications / The California Wellness Foundation, San Francisco, CA (Oct 2004-Dec 2004)
PR support for the 2004 California Peace Prize, an annual violence prevention prize, through media audits and research, interviewing, copy writing, database research and management. (www.tcwf.org)

Policy Report and Media Campaign, i.e. communications / United Way of the Bay Area, San Francisco, CA (Aug 2004-Feb 2005)
Supported Keeping Youth Safe, a scorecard evaluating youth safety in Bay Area counties released at the Commonwealth Club in San Francisco. Activities included: copywriting; survey design, distribution and tabulation; database management; event organizing. (www.uwba.org)

Media Policy Campaign, i.e. communications / The California Wellness Foundation, San Francisco, CA (May 2004- Jul 2004)
Support for the 2004 Champions of Health Professions Diversity Award, an annual health prize, through media audits and research, interviewing, copywriting, database research and management. (www.tcwf.org)

Public Policy Campaign, i.e. communications / The California Wellness Foundation, San Francisco, CA (Jan 2004- Jan 2005)
Coordination of statewide videoconference to increase resources to prevent violence against youth through website management, copy writing, event coordination, design and production of materials. (www.preventviolence.org)

Public Policy Campaign, i.e. communications / Experience Corps / Moss Beach Homes, San Francisco, CA (Apr 2003- Jun 2004)
Planned and coordinated the one-day forum “Meeting the After School Workforce Challenge” to explore how to use older adults in after school programs. (http://www.experiencecorps.org/news/afterschoolreport/index.html)

Public Education Campaign, i.e. communications / Secretary of State of California, San Francisco, CA (Oct 2003- June 2004)
Produced and directed 15-minute documentary for statewide school-based campaign to educate young people about voting and to increase civic engagement. Also included organizing and facilitating focus groups, presenting, database management, copywriting.

Public Policy Campaign, i.e. communications, LLC, San Francisco, CA (Oct 2003-Feb 2004)
Helped develop FAQ booklet and school scorecard called Getting the Grade to initiate and shape a positive dialogue about standardized testing in Bay Area elementary schools. Activities included: copywriting, editing, research, mailings, database management, event coordination. (www.uwba.org)

Media Policy Campaign, i.e. communications / The California Wellness Foundation, San Francisco, CA (Oct 2003- Dec 2003)
PR support for the 2003 California Peace Prize, an annual violence prevention prize, through media audits and research, interviewing, copywriting, database research and management. (www.tcwf.org)

AudioLuxe, San Francisco, CA (Jan 2005-Mar 2006)
Developed and produced radio ads, other audio content. Managed workshop series on podcasting and writing for audio held at KQED studios in San Francisco. (www.audioluxe.org)