Netpop Research
In 2005, I was brought on by the founders of Media-Screen, a boutique research firm based in San Francisco, as their first full-time hire to work as an analyst on national and multi-national market research studies. Over the next two years, I helped them grow their team, manage multinational studies for their largest client, launch a new syndicated report series, and manage their brand and communications, leading to a full-scale shift in their brand identity.
Google Adwords
From 2005 to 2007, I managed multi-country market research studies to evaluate the effectiveness of Google’s Adwords products across a variety of regions and industry verticals. Insights were used to help position Adwords to enter new markets around the world. My responsibilities included survey design, translation and localization into multiple languages and regions, coding, fielding, crosstab evaluation, and report drafting.
As the work grew, our team expanded from three to nine, and I was soon managing a team of four analysts to produce six to seven in-country studies per vertical, amounting to 15-20 decks a quarter.
Netpop Syndicated Report Series
Media-Screen wanted to develop the company’s own branded syndicated research to establish itself as a leading authority on the digital consumer. I helped the founders define the focus of the series, the target market, the report topics, and launch strategy.
Specifically, I helped write the business plan for Netpop, helped design the study, wrote the introductory report, and drafted press releases for the launch of each new report. in the series
Results
With a successful launch and new opportunities for international business, Media-Screen formally transitioned to a new brand identity as Netpop Research.
