Rooted Insights
Rooted Insights is a 3-part market research program tailored for new businesses at the initial stages of their market research journey. It provides a comprehensive understanding of the market landscape, target audiences, and competitive environment, forming a solid foundation for strategic decision-making.
Rooted Insights is a 3-part market research program tailored for new businesses at the initial stages of their market research journey. It provides a comprehensive understanding of the market landscape, target audiences, and competitive environment, forming a solid foundation for strategic decision-making.
Rooted Insights is a 3-part market research program tailored for new businesses at the initial stages of their market research journey. It provides a comprehensive understanding of the market landscape, target audiences, and competitive environment, forming a solid foundation for strategic decision-making.
Includes:
Initial Consultation:
A thorough consultation to understand your business objectives, target market, and specific research goals.
Identification of key questions and hypotheses that the market research will address.
Market Landscape Analysis:
Detailed analysis of the industry landscape, including market size, growth potential, and key trends.
Identification of primary market drivers and barriers.
Target Audience Research:
Development of customer personas based on demographic, psychographic, and behavioral data.
Analysis of customer needs, preferences, and pain points.
Competitive Analysis:
Identification of key competitors and analysis of their strengths, weaknesses, opportunities, and threats (SWOT analysis).
Competitive positioning map to visualize your business’s position relative to competitors.
Presentation of Findings:
Presentation of key findings and recommendations to your team.
Q&A session to discuss insights and address any questions.
Measurable Outcomes:
Clear understanding of market dynamics and target market segments.
Identification of key opportunities and challenges in the market.
Strategic insights to inform business decisions and marketing strategies.
Optional Add-On Services:
Online Surveys: Gather primary data from a variety of audiences.
Detailed segmentation analysis for targeted marketing strategies.
Customer satisfaction and loyalty studies to enhance customer experience.